Ivy League Admission & Social Logic

Malcolm Gladwell shares in the New Yorker how it's more about you than your grades.

"And the most important category? That mysterious index of “personal” qualities. According to Harvard’s own analysis, the personal rating was a better predictor of admission than the academic rating. Those with a rank of 4 or worse on the personal scale had, in the nineteen-sixties, a rejection rate of ninety-eight per cent. Those with a personal rating of 1 had a rejection rate of 2.5 per cent. When the Office of Civil Rights at the federal education department investigated Harvard in the nineteen-eighties, they found handwritten notes scribbled in the margins of various candidates’ files. “This young woman could be one of the brightest applicants in the pool but there are several references to shyness,” read one. Another comment reads, “Seems a tad frothy.” One application—and at this point you can almost hear it going to the bottom of the pile—was notated, “Short with big ears.”

"Ivy League admissions directors are in the luxury-brand-management business, and “The Chosen,” in the end, is a testament to just how well the brand managers in Cambridge, New Haven, and Princeton have done their job."

"Élite schools, like any luxury brand, are an aesthetic experience—an exquisitely constructed fantasy of what it means to belong to an élite —and they have always been mindful of what must be done to maintain that experience."

Getting In: newyorker.com